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B R A N D I N G & I D E N T I T Y
Your brand is your identity. A collection of perceptions in the mind of the consumer. When a client or consumer sees your brand, they will unconsciously make judgements about you. Your brand is your face to the world. It can be memorable, or easily forgotten. The best brands are positively memorable.
Frasp.com - A Faith based multimedia and technology company.
Frasp.com are a multimedia company who wanted an eye catching logo and corporate image. They specified that thebrand must work in black and white for the letterheads, and must show their modern approach. As a faith based company they needed to stand out in the market. This brand places them at the higher end of the market, it looks professional, forward thinking, and modern.
Kings Consulting - A Management Consultancy specialising in HRM
Kings Consulting wanted a logo that used the corporate colours of blue and white, and contained a crown. It was decided that a sleek, clean and elegant image would be perfect for the high end market segment the company is targeting. The wing symbolises a freedom and independance, and the crown is a tradtional symbol of stability, which also links with the company name.
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